Reasons Why you need Search Engine Optimization (On page SEO + Off-page SEO)
Ever heard of SEO? I guess you should! In many blogs, forums or social media, someday or sometime you’ve already heard of this word, SEO. Or maybe you already have gone through some of the SEO tactics. Oh, not may be, it’s for sure! Remember sharing something on Facebook or Tweeter wall? That’s it! You’ve done a vital part of SEO. Though it’s not On page SEO or Off-page SEO, it’s SEO for sure. Now let me tell about the importance and purposefulness of SEO.
SEO is not about throwing money, it’s INVESTING.
It’s an investment with a high return. The moment you release your website, you create your own competitor. Only by doing SEO, you can get a clear concept of the right path. I’m using the words ‘right path’ because, without visitors and traffic, you can’t gain as much success as you desire. And search engines will bring you the largest amount of traffic and visitors. So, you need to go to the front door of search engines. By knowing the conversation rate, what keywords your competitors are ranking for you can find the ‘right path.’
It’s all about traffic that counts for.
After seeing two images below, hopefully, you can easily understand the difference between the after effect of search engine organic result. In one corner you’ll see how low the traffic a site can get and on the other hand you’ll be blown away be seeing the dazzling traffic a site can get by getting some help from the search engine. This time, I’ll show you the largest and the most popular search engine, Google’s helping hand.
I will be using a keyword ‘Mobile App Development’ for this experiment. Doing a Google search on Google.com I’ve ended up with a site from Udacity ranking on 2nd position on the 1st page for the keyword ‘Mobile App Development’. Then I went too far, at the 10th page. There I got a webpage from msj.edu. Which was ranked on 100th position!
*Reference Website url: http://www.msj.edu/academics/majors-minors-for-undergrads/web-mobile-app-development-technical-track/
*Date collected from www.semrush.com
*Reference Website url: https://www.udacity.com/courses/mobile-app-development
*Date collected from www.semrush.com
Have you pointed your eyes to the red marked box? In the box, you can clearly see the mighty difference between the traffic that these two sites get. More you get up to the top of SERP (Search Engine Ranking Page) the more traffic you’ll get. A clear concept.
So, in order to get those traffic, you must have to rely on perfect SEO (On page SEO + Off-page SEO). Otherwise, your traffic will fall back like this >>>>>>
Be a sales ROCKSTAR.
It’s not a shop that closed twice a week. It’s not a shop that closes at 9 p.m. It’s not a store where your employee comes 2 hours late! Your website is your business store that keeps open 24 hours a day, 7 days a week and 365 days a year. No more pain from your always late employee. It’ll do what it is told. Your website is your perfect employee. And search engine optimization will clearly be a part of your increasing sale.
Your friend needs a ‘sports watch’ so he searches for ‘buy a sports watch’ on the search engine. After clicking the enter key, your friend will search for his desired watch on the first 2 or 3 pages. Or he may walk around first 5 or 6 pages. So, the chance of selling a sports watch restricts to those first 1–6 pages. Then what happens to those sites which are drowning below? Here come the importance and reasons for doing SEO. Only by doing perfect SEO, those sites who are drowning on 2nd -the 10th page or far below, can be brought to the first page. So, here’s the magic tool shows its tricks.
But one thing you must know. Communication is the key to success. Having a $5k guitar will not play by itself. Or handing that worthy guitar to someone will also not ensure that he/she will play a piece of perfect music. If you want great music from that guitar, you must hand over that guitar to a ROCKSTAR. Like this, if you want a top-class SEO (both On page SEO and Off page SEO), hire a professional SEO master.
Ref: https://www.toptal.com/remote/common-mistakes-client-communication
